Programs

Four pathways. Pick where to start.

Each one feeds the next. Whichever you start with, the system is the same. Start with what suits where you are. Step up when you're ready.

01Lucy Keily portraitWith Lucy Keily

The Foundation

$29 / week

Pick your training plan. Pick your nutrition plan. Get inside the app and the community for $29 a week.

  • Pick your training plan
  • Pick your nutrition plan
  • One community Zoom per calendar month
  • Direct messaging in the app
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02Lucy Keily portraitWith Lucy Keily

The Blueprint

$90 / week

A custom plan built around your week. Lucy's eyes on your data, every Monday.

  • Custom training plan
  • Custom nutrition plan
  • Weekly video feedback from Lucy
  • Direct messaging access to Lucy
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03Lucy Keily portraitWith Lucy Keily

The Build

$150 / week

Twice-weekly calls with Lucy. Bespoke programming that adapts as your week shifts.

  • Twice-weekly calls with Lucy
  • Bespoke training and nutrition
  • Weekly video feedback
  • Direct messaging access throughout

Limited intake.

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04Nick Midgley portraitWith Nick Midgley

The Identity Intensive

$3K to $9K

16 weeks. 16 modules. The identity work that holds. Self-directed or 1-on-1 with Nick.

  • 16 video modules across 16 weeks
  • Daily structured check-ins
  • Self-directed at $3,000 or 1-on-1 at $9,000
  • 24-hour on-call support (1-on-1 only)
Learn more
How the work builds

Start where it fits. Step up when you're ready.

01Start

Begin with what fits where you are right now. Most clients start with The Foundation or The Blueprint. The work begins. The system starts to take hold.

02Step up

Step up when the work demands it. When self-direction stops being enough, The Build adds the direct accountability that makes the next gear shift possible.

03Go deeper

Some clients reach a point where the physical work has plateaued because the identity hasn't caught up. The Identity Intensive is the work beneath the work.